Tuesday, November 16, 2010

Marketing with Testimonials

Does your website include testimonials?
Testimonials are an important feature on your web site.
1) They are comments taken from your parents that talk about your work ethic and how you have affected their child's love of music, nurtured and developed it.
And they brag about how great you are!
2) Testimonials help your potential parents build trust in you and establish credibility.
3) Keep testimonials short and to the point.
4) Use honest comments from real parents. Ask to use their real names but if they don't agree then use their initials but there is more credibility to using a full name.

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