Going to a trade show is a good way to adverstize your business but often the cost of being in a trade show is far too great for the average music teacher.
Another alternative is to go as an attendee. Dress in your best teaching attire and wear something with your logo on it, wear a name tag, I ordered a really cute tag from Beth Tadeson of "Addressed Impressions" and have your business cards in hand.  Go with the purpose in mind to network with all the exhibitors. Going first thing in the morning is best as it is not busy. Put on your smooshing shoes and talk to anyone and everyone. Connect, give them your business card and get theirs and don't forget to follow up with a phone call or e-mail in a week or so. Give it a try! The price of entry into the trade show is cheaper than a booth. Go with several teachers, split up and market the trade show and enjoy it at the same time. You might not have a future client at that exact moment but for sure they will remember who you are and might recall your conversation to give you a referral when talking to their friends. Several ideas for this article were from "66 Tips for Marketing on a Shoestring Budget" www.sueclement.com.
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