Shaking Hands

Even though summer is a time for kicking back and enjoying the well deserved rest that comes from a busy teaching year, in the back of our minds registration for the fall is always lurking around.

Keep in mind that every one you come in contact with is:

1) a potential person who may become a client
2) someone who may possibly refer you to one of their friends.

So when you shake their hand you are "shaking hands with their entire community." Always be aware of who you come in contact with, they could be your next great lead.

Marketing with Testimonials

Does your website include testimonials?
Testimonials are an important feature on your web site.

1) They are comments taken from your parents that talk about your work ethic and how you have affected their child's love of music, nurtured and developed it.

And they brag about how great you are!

2) Testimonials help your potential parents build trust in you and establish credibility.

3) Keep testimonials short and to the point.

4) Use honest comments from real parents. Ask to use their real names but if they don't agree then use their initials but there is more credibility to using a full name.